Application for the Post of Marketing Associate (Ref:123456789)
Dear Sir/Madam, Salutation
I am writing to apply for the job position of Marketing Associate at Yin Yang Marketing Limited. Opening Paragraph
My name is Peter Cheng and I am currently a final-year student of the College of Business at The City University of Hong Kong. Personal Information
I had the pleasure to attend the Yin Yang Marketing recruitment talk at our university, which I was provided with an overview of the company's operations, goals, and values. During the recruitment talk, the speaker introduced the values of the company that are "Integrity, boldness, and accountability". The values upheld by Yin Yang is inspiring. "Boldness" resonates with me strongly, as I believe marketing is about leading new trends and promoting new ideas. In June, I will obtain my Bachelor of Business Administration from City University of Hong Kong. My major is Marketing and I specialize in i-Marketing, which is the study of digital business strategies in virtual platforms and social media. As a student in the Marketing program, I studied on the practises of the marketing industry. Some of the core courses of my program include, i-Marketing, Analytics and Design, Strategic Management, Microeconomics, and Mobile Application for businesses. I was most interested in i-Marketing - a course on digital marketing and social media marketing. The position of Marketing Associate requires young talents to be inspired, vocal, and proactive.
Besides my academic excellence, I was also an active participant in inter-university business competitions. My degree program have taught me the essential skills to formulate, write, and present business proposals, and allowed me to confidently express my ideas in competitions. I was a finalist of the "Business Proposal Inter-University Competition 2018". My project was about marketing strategies in augmented reality. Although I did not win in the competition, I obtained valuable feedback from the judges. The feedback helped me improve my business proposal. I applied the feedback to my coursework and my improvements were subsequently reflected in my grades. I believe my education and competition experience would enable me to perform the role of Marketing Associate at Yin Yang Marketing Limited as I learn from the seniors of the company. Expressing Your Interest in the Company and Your Qualifications
Yin Yang Marketing Limited prioritizes customer satisfaction. According to the 2021 Annual Report, Yin Yang Marketing Limited have conducted over 300 customer surveys on service satisfaction. The surveys were done for the purpose of improvement. In my internship experience at the Chiu Yan Kindergarten, I drafted a survey for the students' parents to evaluate the strengths and weaknesses of the teaching staff. The assignment allowed me to have practical experience in conducting surveys and collecting data for customer satisfaction, which I believe would be a useful asset as a marketing associate at Yin Yang Marketing Limited.
Moreover, I enjoy giving presentations on my ideas and research, which is a crucial strength for successful marketing associates. During my studies at The City University of Hong Kong, I was often assigned tasks to present business models as well as sales pitches to the class. I have received outstanding grades in my presentation assignments, proving my capability of communicating ideas in public. As outlined in the job description, the applicant must be confident in public speech and presenting on proposals. Since I have strong communication skills and free-hand illustration skills, I believe my strengths would complement my efforts as I conduct the role of marketing associate at Yin Yang Marketing Limited.
Furthermore, communication skills are also required in marketing campaigns. Since Yin Yang Marketing Limited prioritizes customer satisfaction, my strength in communication would facilitate activities that require personal contact with customers. I believe my strengths allow me to uphold the value of Yin Yang Marketing Limited. Work or Internship Experience and Soft Skills
I was brought up in Hong Kong and my first language is Cantonese. As a Cantonese speaker, I am able to communicate effectively with local people. In an interview for a marketing research project, my group decided to interview managers from retailer companies. As some of my groupmates were exchange students, they did not have my advantage of communicating efficiently with locals.
My second language is English. I am fluent in English and my proficiency is reflected in my outstanding IELTS results, which I attained an overall grade of 7 out of 9. Yin Yang Marketing Limited is a local firm with international clients. I believe my bilingualism in Cantonese and English would facilitate my communication with colleagues and clients. I do not have to worry about my ideas being lost in translation. Language Proficiency and Other Related Skills
I am an extrovert with an outgoing personality and I enjoy being around people. As an extrovert, I am comfortable with public speech and taking up leadership roles. I would often volunteer to be the speaker in group presentations, which benefited me in many ways. Firstly, I was able to utilize my strength and excel in group projects. Secondly, I could practise my public speaking skills which would prepare me for my job in the future. Although I enjoy being around people, I also value personal time. I like to have self-reflections to encourage personal development. I find balance as I wind down from a day of activities. This practise has benefited me in my studies and my work in the past, as it allows me to become more self-aware. Personal Strengths
I would complete my final semester by the end of June, 2021. Therefore, I would be available to report to work on the 1st of July, 2021. Availability
Please review my attached CV for further information of my academic qualifications and work experience. Certificates and reference letters may be supplied upon request. Thank you very much for your time and hope to discuss my experience and background in details with you soon. Closing Paragraph
Yours Sincerely, Complimentary Close
Peter Cheng
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