Marketing

Task 1 Task 2 Task 3 Rating Form

Do you know these words?

The aim of this activity is to measure the number of words that you know on this topic. Below is a list of words related to this topic. Some of them are real English words, but some are wrong. Click on the ones that are real, and ignore the wrong ones. Clicking real words will increase your score, but clicking wrong ones will decrease it. When you have finished, click on the 'Check Answer' button. The program will give you feedback and advice on which words you need to learn.

Your score:
The real words of the wrong words are shown in blue.

accelerator	accessibility	brand	cartel
cluster (analysis)	competition	competitate competitor	components
convenience	corporate	coverage	cut-throat (competition)
display (material)	distributation distribution	distributor	domestic
driving effect	economic model	empirical (research)	entry barriers
axcess excess	exhibition	guarantee	habit
identifine identity	loyalty	mass-market	merchandiser
maximarket minimarket	mission	multipack	niche
panel	parallel	penetrasion penetration	perceived (quality)
positioning	potential	premium	presteige prestige
price-sensitive	propensity (to consume)	psychological	qualitative (interview/research)
quantitative (interview/research)	query	random (sample)	redempsion redemption
reference (price/value)	registered (trademark)	repositioning	satisfacsion satisfaction
segmentation	service	stock	techniques
trend	turnaround

Match the word to the definition

Fill in the gap with the best word.

Material that will contribute to a finished product but is not the finished product itself is called a component .
(Answer: component )
A situation in which people compete with each other in an unpleasant and often cruel and unfair is called cut-throat .
(Answer: cut-throat )
The company put on an exhibition of its products to promote the business in the new market.
(Answer: exhibition )
A business that does not manufacture its own products, but purchases and resells those products is called a distributor .
(Answer: distributor )
This type of customer keeps coming back to buy the same brand and therefore has brand loyalty .
(Answer: loyalty )
A large market made up basically of the same goods for consumers is known as a mass-market .
(Answer: mass-market )
A potential market consists of all the individuals and organisations in a particular market who have some level of interest in the product .
(Answer: potential )
When the demand for a product (goods and services) decreases quickly following a rise in price and vice versa it is known as being price-sensitive .
(Answer: price sensitive )
When a customer asks for information about his account or about the product or service involved it is called a query .
(Answer: query )
The time it takes to get a job done and deliver the output , once the job is submitted for processing is known as turnaround .
(Answer: turnaround )

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